Pricing and promotion are two of the most powerful profit levers in a business. When companies perform well in pricing and promotion, they drive revenue, profitability, and positive positioning in the marketplace. When companies struggle with pricing and promotion, they can destroy value quickly. Setting the right prices, and fully realizing those price points, requires powerful analytics, metrics, and process discipline. Anything less runs the risk of lost sales, share and margin.

Our Approach

We bring a unique combination of pricing and promotion strategy formulation and tactical execution. We help our clients mine their own data, and use competitive intelligence to identify specific opportunities to improve their pricing and promotions. And we help them execute these changes in a controlled and durable manner that strikes the optimal balance of volume, price, market share and profitability.